• clients

  • logo nasa

    National Aeronautics and Space Administration (NASA)

    What is NASA's key objective?
    After the Columbia tragedy, develop the first comprehensive NASA vision and mission since the Apollo program.

    What is the strategy?
    Since NASA already has strong awareness, communicate the benefits and value of NASA to increase support of the program.

    What is the primary communications objective?
    To convince key audiences, including the public, “To feel the same way about NASA as they did during the Apollo era”.

    Promise:
    NASA explores the universe to advance knowledge to find the answers to life’s big questions.

    • EXPRESSING THE VISION OF NASA

      EXPRESSING THE VISION OF NASA
    • EXPRESSING THE VISION OF NASA

      EXPRESSING THE VISION OF NASA
    • EXPRESSING THE VISION OF NASA

      EXPRESSING THE VISION OF NASA
    • EXPRESSING THE VISION OF NASA

      EXPRESSING THE VISION OF NASA
    • EXPRESSING THE VISION OF NASA

      EXPRESSING THE VISION OF NASA
    • logo noaa
      National Oceanic and Atmospheric Administration (NOAA)
      What is NOAA's key objective?
      To unify and increase the relevance of NOAA.
      What is the strategy?
      Reposition NOAA as the lead Federal Agency for climate science information.
      What is the primary communications objective?
      Create awareness of NOAA as one of the lead Federal Agencies for climate science.
      Promise:
      NOAA researches how climate affects mankind, how mankind affects climate, and communicates and educates the public.
      • CLIMATE CHANGE AWARENESS

        CLIMATE CHANGE AWARENESS
      • CLIMATE CHANGE AWARENESS

        CLIMATE CHANGE AWARENESS
      • CLIMATE CHANGE AWARENESS

        CLIMATE CHANGE AWARENESS
      • CLIMATE CHANGE AWARENESS

        CLIMATE CHANGE AWARENESS
      • CLIMATE CHANGE AWARENESS

        CLIMATE CHANGE AWARENESS

      • Air Force Space Command (AFSPC)
        What is AFSPC's key objective?
        Transition the nuclear mission out and integrate in
        the USAF cyberspace mission
        What is the strategy?
        Reposition to become the leading source of emerging and
        integrated space and cyberspace capabilities
        What is the primary communications objective?
        Superior, asymmetric space and cyberspace
        capabilities ready, willing and able.
        Promise:
        Provide an integrated constellation of space and cyberspace
        capabilities at the speed of need.
        • REPOSITIONING AFSC

          REPOSITIONING AFSC
        • REPOSITIONING AFSC

          REPOSITIONING AFSC
        • REPOSITIONING AFSC

          REPOSITIONING AFSC
        • Timberland Pro
          Timberland
          What is Timberland’s key objective?
          Raise awareness among working professionals that TimberlandPRO crafts the most technically advanced footwear on the market.
          What is the strategy?
          Communicate that TimberlandPRO helps you perform better on the job.
          Brand Position/Promise:
          TimberlandPRO boots and shoes are tools for your feet.
          • TIMBERLAND CORE VALUES

            TIMBERLAND CORE VALUES
          • TIMBERLAND CORE VALUES

            TIMBERLAND CORE VALUES
          • TIMBERLAND CORE VALUES

            TIMBERLAND CORE VALUES
          • stihl
            Stihl
            What is Timberland’s key objective?
            Reinforce Stihl’s position among professionals and homeowners as the world’s #1 selling brand of outdoor power equipment.
            What is the strategy?
            Communicate to the core audience that there’s no better engineered line of outdoor power tools available anywhere.
            Brand Position/Promise:
            Stihl gives you the power to do more.
            • STEVE - WHAT GOES HERE?

              STEVE - WHAT GOES HERE?
            • STEVE - WHAT GOES HERE?

              STEVE - WHAT GOES HERE?
            • STEVE - WHAT GOES HERE?

              STEVE - WHAT GOES HERE?

            CLICK HERE to download a pdf of When Perception Becomes Reality.