Robin-Marie Williams, President
What do the present and former White House administrations, CEOs of corporations such as AT&T, Capital One and Sprint PCS, highest-ranking officers in our military, and heads of federal agencies like NASA and NOAA have in common? They have all turned to Robin-Marie. Why? Robin-Marie possesses the innate ability to help leaders define and articulate their vision and achieve a sustainable competitive advantage. Using state of the art research, she constructively points out opportunities others cannot see, and identifies underutilized assets and barriers that prevent organizations from attaining their goals. In addition, she has the proven talent to lead clients and constituents through an efficient strategic planning process that is practical, enlightening and enduring. Prior to leading Harmonic, Robin was Partner, Director of Strategic Planning at Earle Palmer Brown Advertising, leading strategic planning efforts for all the agency’s offices. In that capacity, she defined the brand, the positioning and the messages through research for multiple Fortune 50 companies, international and other technology and communication accounts representing $1.5 billion worth of business. Previous to that, she was with DDB Needham Worldwide, New York, where she led the advertising efforts of General Electric. Robin-Marie holds a B.A. in Political Science from The George Washington University and an M.B.A. from the Carey Business School, Johns Hopkins University.
Brian Kraft, Vice President
As Harmonic’s VP, Account Supervisor, Brian organizes, directs and coordinates the planning and production of all contract support activities. His professional experience and expertise have been focused on strategic positioning, planning, and communications, overseeing and managing large-scale, nationwide research projects, and the development of technological systems specifically designed to measure and track the effectiveness of communications.
Brian’s business acumen and meticulous attention to detail has produced a proven track record in integrated marketing communications on behalf of some of the most formidable brands in the military and the public sector, including the US Air Force, NASA, NOAA and two White House administrations.
Brian holds a B.S. in Electrical Engineering from A. James Clark School of Engineering at the University of Maryland, College Park.
Debriana Berlin, Managing Director
As Harmonic’s Managing Director, Deb leads our clients through the strategic planning process. She is a top sustainability strategist sought out by corporations, governments and non-profits for help navigating the changing landscape of complex environmental issues. Deb brings her extensive knowledge of corporate responsibility, government insights and regulatory processes to Harmonic’s world-class clients, including her experience advising many of the Fortune 100 companies on their climate change approach. Strategy, positioning, communications, public outreach, stakeholder engagement, events and trainings are part of her portfolio.
Previously, Deb headed strategic communications for the U.S. Environmental Protection Agency and was awarded a public service medal of honor for "groundbreaking work to transform EPA”. She also held an executive position in Edelman’s Corporate Responsibility division.
Deb holds a B.S. in Advertising & Public Policy from Syracuse University, a M.S. in Environmental Business from Cranfield University, England, and post-graduate studies in Trade, Globalization & Climate Change from the London School of Economics.
Karl Horst, COO
Major General Horst (U. S. Army-Retired) retired from the United States Army on October 1, 2013 after more than 37 years of enlisted and commissioned service. During that time, he had the privilege to lead Soldiers at every level of the military, at home and around the world, in peacetime and in combat. In his last assignment on active duty he served as Chief of Staff for U.S. Central Command at MacDill AFB, Tampa. His last command assignment was as the Commanding General of Joint Force Headquarters National Capital Region and the Military District of Washington. Complementing his command experience, General Horst had staff responsibilities at several senior levels: Headquarters, Department of the Army; NATO Military Headquarters; U.S. European Command; U.S. Joint Forces Command; U.S. Northern Command; and finally at U.S. Central Command. Upon retirement, General Horst followed an atypical career path and went into the automobile industry where he was the General Manager of a major car dealership. Following his passion as a leader, General Horst authored the book “Common Sense Leadership,” with ten leadership lessons learned during his time in the Army. While he lectures on the subject of leadership and National Security issues, he also leverages his experience from the Middle East, lecturing on the contemporary geo-political and religious challenges of the Middle East and the Levant. General Horst is a graduate of the United States Military Academy at West Point, the U.S. Army War College, and the NADA Dealer Academy.
Steve Bautista, Creative Director/Copy
Steve is an independent creative director and writer, based in Rhode Island, who has held executive creative positions at some of New England’s most highly regarded marketing agencies—among them, Arnold Worldwide; Mullen; Ingalls; and Pagano, Schenck & Kay. Agencies that are known for the highest level of creative thinking.
He has created national television campaigns for Aflac, Amica, Ocean Spray, Titleist, and Timberland. His work has garnered nearly every award in the business and has been featured in Communication Arts, The One Show, The Obies, and Andy’s. He has mentored some of the brightest minds in the business. People who have won all kinds of accolades and awards, and have helped him win all kinds of accolades and awards. Many of the people Steve has supervised are now managing great agencies nationwide and creating the kind of advertising that gets noticed. For clients like Nike, Progressive Insurance, John Hancock, Aflac, Amica, Dunkin Donuts, Southcoast Health, NOAA, and NASA.
Brian Fandetti, Creative Director/Art
When the great designer Mies Van Der Rohe said, “God is in the details,” he must have been talking about Brian Fandetti. Artist, thinker, and not your typical Renaissance man, everything just seems to look better when Brian touches it. A perfectionist by nature, and a meticulous visual artist by trade, Brian has applied his skills on some of the world’s best-known brands. Among them, household names like Wrangler, Keds, Timberland, Rolls Royce, Bentley, Crest and Iams. His work has garnered just about every creative accolade handed out to art directors from New York to Cannes, France. He was named as a finalist for two successive years by the prestigious Kelly Awards, which honors the country’s best magazine print advertising. His keen strategic abilities have earned Brian key creative management positions at many of the top communications firms in the country, including Saatchi & Saatchi, DDB New York and Chicago, Leonard Monahan, The Martin Agency and Mullen.